A long time ago, we named our company IFRACTAL.
Over the years we got asked a gazillion times what it meant.
And how to pronounce it.
We hung in there.
“It means, ‘Interrupt the pattern,'” we said.
People called us The Fractals.
We called our shop The Fractory.
And I still pay attention to fractals.
The math kind.
I loved these on Kottke today in what he called A Fractal Tour of Earth.
That picture shows the fractal pattern of Egypt.
Check it out.
Pattern, interrupted.