I work in the employee communications business. It’s a really great racket — I’d have chosen this career even if it didn’t choose me.
One essential aspect about the communication business is knowing your audience. I mean, really knowing your audience. Like knowing that they like to eat at The Olive Garden.
Did you see this story about a restaurant review about The Olive Garden in Grand Forks, ND, going viral.
After eating her way through the menu at the Olive Garden in Grand Forks, N.D., Marilyn Hagerty is ready for the big time.
The 85-year-old food reviewer for the Grand Forks Herald who became an Internet viral sensation for her loving review of the local Italian chain restaurant is heading to New York City Tuesday to get a taste of some slightly fancier establishments.
Until last Wednesday, few people outside of her North Dakota city had heard of Hagerty, until she covered her meal at the first Olive Garden to ever open in Grand Forks in her restaurant column. “The chicken Alfredo ($10.95) was warm and comforting on a cold day,” she wrote. “The portion was generous.”
You know what? Your employees like The Olive Garden. And a lot of other things. Be careful when you make judgments about how you talk to them and what you say. Abbondanza!
