Gone Mobile

by Frank Roche on June 11, 2012

in Communications

I love printed things.

The Sunday New York Times.

Photo booth pictures.

My copy of The Illustrated Man I got as a 10-year-old in 1969.

I grew up on print.

On dead tree editions as newspapermen and magazine editors call it now.

Comic books.

Library books.

Textbooks.

All printed.

Portable. Didn’t need WiFi to use.

But I’ve gone mobile.

I read books on my iPad.

Read most of my email on my phone.

And note that our recycle bin gets filled each week with a lot of unread print.

If you’re in the employee communication business, it’s time.

The world’s gone mobile.

And it’ll leave you behind if you don’t respond.

Because it can.

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