Olive Oyl

by Frank Roche on September 19, 2012

in Frank's World

“Your car’s ready,” said Frank at Paoli Auto. “You can pick it up after five.”

“Great, I said. We had the Jeep over there for the state inspection. It’s an older car and usually something needs fixed.

“Everything checked out great for the state inspection,” said Frank. “Tires were good, brakes were good, all the lights and signals work.”

“Cool. How much do I owe you?” I asked.

“Hey, one thing. You wrote that you wanted an oil change. We didn’t do that. Didn’t need it. You only drove the car a couple thousand miles and that oil lasts ten thousand. Let’s change it next time — and we can do the plugs and air filter then,” said Frank.

I was thankful as I always am with those guys at Paoli Auto. They’re exactly what you’d want in a local mechanic. They speak plainly. They fix your car. They’re honest.

You have to be a really great business person not to take the easy money up front. I mean, they could have changed my oil and I wouldn’t have blinked. I asked for it. But they told me I didn’t need it. Saved me money. And they know I’ll be back.

When you run an ethical and long-term business, you know your customers will be back. That, and — like every ad and sitcom — have a guy named Frank.

Is This Real?

by Frank Roche on September 18, 2012

in Frank's World

“Tell me one last thing,” said Harry. “Is this real? Or has this been happening inside my head?”

Dumbledore beamed at him, and his voice sounded loud and strong in Harry’s ears even though the bright mist was descending again, obscuring his figure.

“Of course it is happening inside your head, Harry, but why on earth should that mean it is not real?”
― J.K. Rowling, Harry Potter and the Deathly Hallows

Something Wicked This Way Comes

by Frank Roche on September 17, 2012

in Frank's World

My favorite Ray Bradbury book.

The Only Ones

by Frank Roche on September 14, 2012

in Communications

There’s a business lesson in this iPhone ad: Be the standard of excellence.

If you’re young person out there starting your career, shoot for this quote by Jerry Garcia of the Grateful Dead: “You don’t want to be the best of the best. You want to be considered the only ones who do what you do.”

If you don’t remember, see me. It’s tattooed on my left arm.

Click here to see Melissa Etheridge sing I’m the Only One

Senator, you can have my answer now

by Frank Roche on September 13, 2012

in Frank's World

I love this scene from The Godfather II. It’s Michael Corleone being scary calm.

(If you’re reading this on email or RSS, click here to see the video.)